Vacation Calling
How often do you get phone calls asking if you want a free vacation in exchange for xyz? What about a direct mailing? Did you know that those aren’t always cold calls in the way we think of cold calls? Companies like Martnn Worldwide had developed Mailing Lists full of names of people who have shown that they will respond to these types of solicitations. Martin calls their product ResponseCom, and they have even trademarked that name. So, here’s what that means for us: Our business is even less private than we thought. In order for Martin to develop a database like this, it means that the companies Martin sold their original lists to sold information back to them on who responded. Nice, huh?
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